![]() ![]() The long and short of it is that even in this age where bookstores and blockbusters are dying, we’re still a slave to physical stores whether they be GameStop or Walmart. If digital games start being sold for cheaper than their physical counterparts when they’re new, that upsets retail partners greatly and they may refuse to carry certain games that do this, and so on. It’s also the case that digital copies can’t simply sell for say, $50 instead of $60, even though with the amount of cost saved through a lack of physical production, packaging, distribution and an intermediate store, it could easily be priced there. With no actual inventory and an eternal desire to sell for full price, here we are. In this case they are Amazon or Gamestop, as they’re selling you the game directly with only a tiny middleman in the form of Xbox Live or PSN (or Steam, but that's a more competitive atmosphere so you see more discounts more often). There is no inventory to clear out, so Ubisoft is free to have the price be high for longer. That's an accepted part of retail.ĭigital obviously does not have that problem. In order to move product, literally move it, off store shelves, places like Gamestop or warehouses like Amazon will have to sell physical games at a discount at some point. But the problem is that physical retail copies take up literal shelf space. A company will always want to sell a game for full price whenever they can. ![]()
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